Novare Products LLC: Ethically and responsibly creating and delivering compelling products that enhances the lives of our customers, offers a positive experience for employees and partners, and instills an exceptional brand image.

The company was founded in 2019 and the corporate partner is Mr. Wayne Crolley, MBA. For more information about the company, please visit their LinkedIn page and/or website: https://www.linkedin.com/company/novare-products/ & https://www.novare.biz/

The double-edged sword of bringing a product to market that has entirely new functionality and won't be asked for (because no one is aware) but is compelling for general consumers (based on a 1,000 person user survey we just completed) once they see our CGI renderings of the products. Need awareness is there, finding the right B2B partner and gaining traction with investors.

We already see and have had tremendous support from the assistive technology market segment, and we've developed a strategy for general consumer markets, but we need clarity around messaging strategy and content for that segment. We also need to understand how to "tap into" the consumer sentiment of providing for live in parents and for themselves as they age.

Students can expect to support the corporate partner in the following areas:
-Market analysis
-Competitor analysis
-Pricing information
-Value proposition & brand awareness (to the general public)
-Marketing strategy & messaging

A thorough, well articulated market analysis and marketing strategy for the consumer market.

This project is a great opportunity for our MBA & Analytics MBA students to collaborate with a small business focused on taking assistive technology to a new level!

With this being said, all School of Business graduate students are more than welcome to apply for this project team.