ProgramsFall 2022 Industry Capstone ProgramProjectsMachine Learning in Finance and Marketing

Project Title: Machine Learning in Finance and Marketing

Global AI

Details
Project Title Machine Learning in Finance and Marketing
Project Topics
Skills & Expertise
Project Synopsis: Challenge/Opportunity
DIGITAL MARKETING  (Hybrid Technical & Non-technical)
  • Implement the full workflow of digital marketing, ranging from digital product design to AI-driven generation of content, videos, ads, and measurement of performance across multiple social media platforms.
  • Students can concentrate on digital product design, AI-driven content generation, web scraping and researching top product features and trends,  and or data-driven strategy performance metrics across multiple social media and marketing platforms, among other areas.
  • Test various ML and data-driven approaches for different areas of the digital marketing lifecycle
  • Web scraping data from major e-commerce websites, social media, affiliates, crypto, and NFT platforms to analyze supply/demand and pricing trends based on product features.
  • Use APIs for AI-driven content generation for digital marketing purposes
  • Evaluate and test AI avatars based on generative adversarial networks (GANs) and other technologies for AI-driven content generation

BIG DATA & MACHINE LEARNING (focus on Unstructured Data & Natural Language Processing - NLP)
Research and implement NLP algorithms for extracting, cleaning, processing, and analyzing text in multiple languages and formats, including the areas below:
  • Implementation of big data and machine learning projects with a focus on NLP and related technologies.
  • NLP - text web scraping from news, social media platforms, PDFs, etc.
  • NLP - Entity Recognition and Semantic analysis
  • NLP - optical character recognition (OCR) to transform the text into a machine-readable format
  • NLP - evaluate GTP-3 API and other approaches for text generation and summarization
  • NLP - topic modeling and content classification, including sorting content by topic, sentiment, degree of relevance, and other features
  • NLP - translation and multi-language features
Project Synopsis: Activities/Actions Required
Project Synopsis: Expected Results

Project Timeline

Touchpoints & Assignments Date Type

First Day of Classes

 Sep 01 2022 Reminder

COPA Office Resources

 Sep 01 2022 Reminder

Initial Team Meetings

 Sep 06 2022 Reminder

Program Manager Outreach

 Sep 16 2022 Reminder

Temperature Check #1

 Oct 07 2022 Submission Required

Midterm Presentations

 Oct 17 2022 Event

Midterm Presentation Submission

 Oct 28 2022 Submission Required

Temperature Check #2

 Nov 11 2022 Submission Required

Final Presentations

 Dec 05 2022 Event

Looking to update your resume?

 Dec 22 2022 Not Required

Post Engagement Survey

 Dec 22 2022 Submission Required

Final Presentation Submission

 Jan 09 2023 Submission Required

Program Managers

Name Organization
Christina Alwell Herbal Vineyards