ProgramsFall 2022 Industry Capstone Program

Fall 2022 Industry Capstone Program

Program Overview
Program Title Fall 2022 Industry Capstone Program
Organization Stevens Institute of Technology, School of Business Industry Capstone Program
Student Application Link https://stevens.capsource.app/program/fall-2022-industry-capstone-program/rfp
# of Students Enrolled
50
# of Projects Running
12 Project/s Added (of 5 Projects Expected)

Program Timeline

Project Duration

Start Date: 09/01/22      End Date: 12/09/22

3 months
Collaboration Overview
About Students

Our Industry Capstone Program is designed to enhance your education through a collaborative consulting engagement. You'll work as part of a consulting team, with faculty support, to analyze real problems and recommend appropriate actions to the sponsor organizations. The program is an integral part of the curriculum of all graduate business programs. Upon completion, youíll have a real project and real experience to share with recruiters and hiring managers as you move your career forward.

Student Level:  

Student Time Commitment:   Full Time

Team Structure:   -

Program Goals
TBD
Format Structure

Single Project Single Team
Format Title Multiple Projects Multiple Teams
Format Description
Benefits For Industry Partners
Project Modality Fully Remote
Industry Partner Requirements to Participate
Project Topics Corporate Social Responsibility Customer Service & Account Management Data Management Growth Strategy International Affairs Marketing Mergers & Acquisitions Operations Product Design & Development Purchasing, Logistics, Supply Chain Quality Control Reporting, Financial Planning & Analysis Research & Development
Target Industries Education
Skills & Expertise
Location Information & Preferences

Local (within 30 miles) Located Anywhere Regional (within 90 miles)

Sponsorship

No Sponsorship Required
Compensation
Following compensation will be offered to the students:

Exactly $0.0 per hour
Other Requirements
Expected Time Commitment For Project Managers 2 Hours per week
Key Program Dates Due Date
Request for Proposal published

Collaboration request published. Industry Partners may express interest in participating.

Mar 30 2022, 12:00.00 AM
Interview

Educators will begin interviewing interested Industry Partners to discuss project ideas.

Apr 15 2022, 12:00.00 AM
Proposal Application Deadline

Final date for Industry Partners to express interest in participating.

Jul 24 2022, 12:00.00 AM
Finalize Project Charter

Educators and Industry Partners finalize project charters, legal documents, and background materials.

Aug 09 2022, 12:00.00 AM
Official Program Launch

We’ll find a time on this day for you to meet with the students to kick off your project.

Sep 12 2022, 12:00.00 AM
Official Program End

We’ll find a time on this day for you to meet with the students to wrap up your project.

Dec 08 2022, 12:00.00 AM

Project Overview

Project Details
Project Title Machine Learning In Finance And Marketing
Project Synopsis

What is the challenge or opportunity you are trying to address within your organization?

DIGITAL MARKETING  (Hybrid Technical & Non-technical)
  • Implement the full workflow of digital marketing, ranging from digital product design to AI-driven generation of content, videos, ads, and measurement of performance across multiple social media platforms.
  • Students can concentrate on digital product design, AI-driven content generation, web scraping and researching top product features and trends,  and or data-driven strategy performance metrics across multiple social media and marketing platforms, among other areas.
  • Test various ML and data-driven approaches for different areas of the digital marketing lifecycle
  • Web scraping data from major e-commerce websites, social media, affiliates, crypto, and NFT platforms to analyze supply/demand and pricing trends based on product features.
  • Use APIs for AI-driven content generation for digital marketing purposes
  • Evaluate and test AI avatars based on generative adversarial networks (GANs) and other technologies for AI-driven content generation

BIG DATA & MACHINE LEARNING (focus on Unstructured Data & Natural Language Processing - NLP)
Research and implement NLP algorithms for extracting, cleaning, processing, and analyzing text in multiple languages and formats, including the areas below:
  • Implementation of big data and machine learning projects with a focus on NLP and related technologies.
  • NLP - text web scraping from news, social media platforms, PDFs, etc.
  • NLP - Entity Recognition and Semantic analysis
  • NLP - optical character recognition (OCR) to transform the text into a machine-readable format
  • NLP - evaluate GTP-3 API and other approaches for text generation and summarization
  • NLP - topic modeling and content classification, including sorting content by topic, sentiment, degree of relevance, and other features
  • NLP - translation and multi-language features


What are some of the activities or action items you think will need to be taken to achieve your desired results?


What would make this project a success for your organization? What measurable results are you looking to accomplish?


Compensation

Following compensation will be offered to the students

Exactly $0.0 per hour

Sponsorship

No Sponsorship Required
Resources

Program Timeline

Due Date
Activities
Deliverables
Status
Action
Thu, 09/01/22
12:00 AM UTC
First Day of Classes
No Deliverables
No deliverables are required for this action item.
Description:
Thu, 09/01/22
12:00 AM UTC
COPA Office Resources
No Deliverables
No deliverables are required for this action item.
Description:
The Corporate Outreach & Professional Advancement (COPA) Office is here to help support you! This team of professional staff members can assist you with any professional development and career related inquiries in-person or via Zoom. To learn more about this office and their services, please CLICK HERE.

To schedule a meeting with someone from the COPA Office, please CLICK HERE.
Tue, 09/06/22
12:00 AM UTC
Initial Team Meetings
No Deliverables
No deliverables are required for this action item.
Description:
All student teams should have their initial meeting (with team members & faculty advisor) during the week of September 6, 2022 (no classes for Labor Day on 09/05/22). This is a great opportunity to get to know another, connect on project goals & tasks, and determine a weekly meeting day/time that works for all group members.
Fri, 09/16/22
12:00 AM UTC
Program Manager Outreach
No Deliverables
No deliverables are required for this action item.
Description:
Christina Sargiss, Program Manager for the Industry Capstone Program, will outreach to all students during the week of September 12th to touch base. If any students (including MBA Leads) have any questions, comments, or concerns thus far please let her know. Christina will send several surveys out to all registered students, throughout the semester, to check-in.


Christina is also available for in-person and Zoom meetings. Please click the link below if you would ever like to schedule a day/time to touch base: SCHEDULE A MEETING.
Fri, 10/07/22
12:00 AM UTC
Temperature Check #1
Required Deliverable
Required Deliverable
This deliverable has been submitted.
View
Description:
Please complete the Temperature Check #1 survey to provide Christina Sargiss with any feedback, thus far, regarding your experience in the Industry Capstone Program. All registered students are encouraged to complete this by October 7, 2022.

Please CLICK HERE to complete the Temperature Check #1 Survey!
Mon, 10/17/22
12:00 AM UTC
Midterm Presentations
No Deliverables
No deliverables are required for this action item.
Location:
Event Description:
Each project team will virtually present a midterm presentation that showcases the work they have done, thus far, this semester. Each presentation will last approximately 30 minutes via Zoom and School of Business faculty and staff will be invited to join. Students will present for 15-20  minutes, and respond to questions from attendees for the remainder of the time.

Midterm presentations will be held during the weeks of October 17th and October 24th. Christina Sargiss will connect with all faculty advisors and MBA Leads to schedule the days/times for these virtual presentations. Christina will also send everyone calendar invites with Zoom links for the presentations.

All project teams should utilize the Stevens PowerPoint Template, which can be found HERE.

Fri, 10/28/22
12:00 AM UTC
Midterm Presentation Submission
Required Deliverable
Required Deliverable
This deliverable has been submitted.
View
Description:
The MBA Lead for each project team must submit a copy of their PowerPoint Presentation here. 
Fri, 11/11/22
12:00 AM UTC
Temperature Check #2
Required Deliverable
Required Deliverable
This deliverable has been submitted.
View
Description:
Please complete the Temperature Check #2 survey to provide Christina Sargiss with any feedback, thus far, regarding your experience in the Industry Capstone Program. All registered students are encouraged to complete this by November 11, 2022.

Please CLICK HERE to complete the Temperature Check #2 Survey!
Mon, 12/05/22
12:00 AM UTC
Final Presentations
No Deliverables
No deliverables are required for this action item.
Location: In Person
Event Description:
Student teams will present their final presentations during the weeks of December 5th or 12th. 

The MBA Lead for each project team will connect with Christina Sargiss to determine the presentation day/time. School of Business faculty/staff and the corporate contact(s) will be invited to attend.
Thu, 12/22/22
12:00 AM UTC
Looking to update your resume?
No Deliverables
No deliverables are required for this action item.
Description:
Thank you so much for your participation in the Industry Capstone Program! Now that you have this new experience under your belt, I strongly suggest that you add it to the 'academic projects' section of your resume! Looking for a professional resume review? Email Christina Sargiss at csargiss@stevens.edu or schedule a 1-1 appointment with her by CLICKING HERE.

Lastly, join our LinkedIn group for the Industry Capstone Program today! This is a great way to stay connected with your peers and faculty advisors. CLICK HERE to request to join the group.

Wishing you all a safe, relaxing & joyous holiday season. Please stay in touch!
Christina Sargiss
Thu, 12/22/22
12:00 AM UTC
Post Engagement Survey
Required Deliverable
Required Deliverable
This deliverable has been submitted.
View
Description:
Please complete the two surveys to provide your final feedback regarding your experience in the Industry Capstone Program.
Peer Assessment Survey CLICK HERE
Personal Assessment Survey CLICK HERE
Mon, 01/09/23
12:00 AM UTC
Final Presentation Submission
Required Deliverable
Required Deliverable
This deliverable has been submitted.
View
Description:
The MBA Lead for each project team must submit a copy of their PowerPoint Presentation here. Please do so by December 22nd at 5:00 PM EST.

Projects

Filters
Project Organization Topics
Reimbursement vs. Self-Pay Go To Market Strategy Munevo GmbH Customer Service & Account Management Growth Strategy Marketing Reporting, Financial Planning & Analysis Research & Development
Corporate Sustainability and ESG Finance Global AI
Machine Learning in Finance and Marketing Global AI
Predictive models for market capitalization of Advertising companies Standard Media Index (SMI)
Develop a business plan for Leven's next venture: Leven Market Leven Deli Co.
Transactional Net Promoter Score Tracking (NPS) and Surveying of End User Satisfaction combined with Robotic Process Automation Tool(s) eMazzanti Technologies
Whitestone Analytics: The future of M&A Advisory Services Whitestone Associates
Social Media Content Collateral & 2-Sided Marketplace Development Iconically Data Management Digital Marketing Growth Strategy Marketing Organizational Culture PR & Communications

Program Managers

Name Organization
Christina Alwell Herbal Vineyards

Teams

Team Name  Project Name  Team Members 
Leven Deli. Co Team: Fall 2022 Develop a business plan for Leven's next venture: Leven Market
Global AI #2 Team: Fall 2022 Machine Learning in Finance and Marketing
Whitestone: Fall 2022 Whitestone Analytics: The future of M&A Advisory Services
eMazzanti Technologies: Fall 2022 Transactional Net Promoter Score Tracking (NPS) and Surveying of End User Satisfaction combined with Robotic Process Automation Tool(s)
Iconically: Fall 2022 Social Media Content Collateral & 2-Sided Marketplace Development
Standard Media Index (SMI): Fall 2022 Predictive models for market capitalization of Advertising companies
Global AI #1 Team: Fall 2022 Corporate Sustainability and ESG Finance
Munevo: Fall 2022 Reimbursement vs. Self-Pay Go To Market Strategy