Project Title: Lab Indigo: Regenerative Crops and Sustainable Products
Lab Indigo
| Details | |
|---|---|
| Project Title | Lab Indigo: Regenerative Crops and Sustainable Products |
| Project Topics | Digital Marketing Entrepreneurship Growth Strategy Market Research Marketing Product Design & Development Research, Analysis, Evaluation |
| Skills & Expertise | |
| Project Synopsis: Challenge/Opportunity | This Industry Capstone Program project is with the company Lab Indigo and the faculty advisor is Professor Frank Gallucci. General Information: The company was founded by Olga Reiche (Lead Designer) in 2006. Having a long experience in fiber arts and community and sustainable business projects in the artisan industry, Lab Indigo was born with the intention to consolidate knowledge and continue with hand made luxury artisan work and develop circular economy projects. Lab Indigo is a sustainable eco-fashion brand that works with indigenous weavers creating woven textiles. We produce naturally-dyed threads that are used by a team of weavers - mostly women in different regions of Guatemala; helping them acquire and earn income directly from their homes. Lab Indigo aims to enhance educational, collaborative and cultural work done with weavers, institutions and associations that seek to promote the same principles. To learn more about this company, check out their Instagram! @indigocustomtextile
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| Project Synopsis: Activities/Actions Required |
The company will work to implement through three main aspects:
Investment Projection:
Plan of Action: The main goal for this academic project is to focus on brand recognition for the company.
The company aims to complete all the steps from the seed to the finished product with a sustainable approach, integrating a circular economy model that can result in quality products, good environmental practices, generating income for rural indigenous artisans and farmers in different regions of Guatemala. The challenge is how to maintain economically viable while waiting for harvesting time. |
| Project Synopsis: Expected Results | The goal is to achieve successful crops and become suppliers of the three products of our harvest. Additionally, find customers and niches for our sustainable luxury finished products already in production.
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Project Timeline
| Touchpoints & Assignments | Date | Type |
|---|---|---|
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Helpful Links & Resources |
Jan 21 2025 | Other |
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Welcome to the Spring 2025 Industry Capstone Program! |
Jan 21 2025 | Other |
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Initial Student Onboarding Survey |
Jan 24 2025, 17:00 PM EST (UTC-05:00) | Action Item |
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Kick Off Student Self Evaluation: Spring 2025 |
Feb 28 2025, 12:00 PM EST (UTC-05:00) | Evaluation |
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Student Temperature Check #1: Spring 2025 |
Mar 21 2025, 12:00 PM EST (UTC-05:00) | Evaluation |
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Spring 2025 ICP Midterm Presentations |
Apr 01 2025, 23:59 PM EST (UTC-05:00) | Action Item |
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Student Final Self Reflection: Spring 2025 |
May 16 2025, 12:00 PM EST (UTC-05:00) | Evaluation |
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Spring 2025 ICP Final Presentations |
May 20 2025 | Action Item |
Program Managers
| Name | Organization |
|---|
Teams
| Team Name | Project Name | Team Members |
|---|---|---|
| Spring 2025: Lab Indigo Team | Lab Indigo: Regenerative Crops and Sustainable Products |
