Project Title: Linkgear, LLC - Go-to-Market Strategy
Lorri Cornett
| Details | |
|---|---|
| Project Title | Linkgear, LLC - Go-to-Market Strategy |
| Project Topics | Marketing Purchasing, Logistics, Supply Chain |
| Skills & Expertise | Brand Strategy Business Analysis & Strategy Customer Success Dropshipping & Order Processing ECommerce Website Development Logistics & Supply Chain Management Market Research Marketing Strategy Quantitative Research Sales & Business Development Search Engine Marketing Supply Chain & Logistics Project Management |
| Project Synopsis: Challenge/Opportunity | The challenge lies in the specificity of the market and the narrow parameters for the preferred manufacturing and sales channels: US-based manufacturing and sales through independent/local cycling shops and the Linkgear ecommerce site. The opportunity is to create a strategy and plan that recognizes the community ethos of cyclists and their resources of choice and the corporate goals of sustainability and support of local businesses and US manufacturing. |
| Project Synopsis: Activities/Actions Required | Market Research: cycling demographics, cycling retail landscape and current cycling industry brand components and strategies.
Logistics/Supply Chain: Analysis of and recommendations on options for manufacturing-to-customer strategy (sales, distribution, fulfillment.) |
| Project Synopsis: Expected Results | Go-to-market strategy utilizing current brand kit components and incorporating purchasing, supply chain and logistics plan.
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Project Timeline
| Touchpoints & Assignments | Date | Type |
|---|---|---|
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Initial Onboarding Information |
Apr 24 2024 | Other |
|
Stevens Brand Guidelines |
May 16 2024 | Other |
|
First Day of Classes & Academic Calendar |
May 16 2024 | Event |
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Midterm Presentation Information |
Jul 01 2024 | Other |
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Midterm Evaluation: Student Temperature Check |
Jul 25 2024, 23:59 PM | Evaluation |
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Midterm Presentation Submission: July 2024 |
Jul 25 2024, 23:59 PM | Other |
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Final Presentation Information |
Aug 12 2024 | Other |
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Final Survey: Student Feedback Form |
Aug 26 2024, 23:59 PM EST (UTC-05:00) | Evaluation |
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Final Presentation Submission: August 2024 |
Aug 26 2024, 23:59 PM EST (UTC-05:00) | Action Item |
Program Managers
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