This Industry Capstone Program project is with Kobliat and the corporate partner is Stephen Caggiano. The faculty advisor is Professor Frank Gallucci.  

Kobliat is a leading company in global end to end digital experience, communication and automation solutions. Kobliat is offshoring their company from South Africa to the United States, and although the company already maintains clients in the U.S., they would like to prepare a GTM strategy to develop markets in both North and South America, as well as their continued success across Europe and Africa.

Kobliat is looking for a student team to assist with a go-to-market strategy focused on expansion, marketing, and sales.

Kobliat has a new product being fully launched by the end of 2024 (in soft-launch now at two customer sites), coupled with the additional challenges of offshoring our company from South Africa to the United States, and the pursuit of venture capital investment. To ensure sales continue to grow, we would like the following items addressed during this project:

1.     Identify target market

2.     Clarify value proposition

3.     Define pricing strategy

4.     Craft promotion strategy

5.     Choose sales and distribution channels
6.     Set metrics and establish tools to measure performance 
7.     Prefer students with capabilities in Generative AI, virtual agents, chat agents, etc.
8.     Also students with skills with building pro formas and financial models