Project Title: Scaling a Social E-commerce platform

CoCarting

Details
Project Title Scaling a Social E-commerce platform
Project Topics Data Management Growth Strategy Marketing Product Design & Development Research & Development Sales & Business Development Software Design & Development
Skills & Expertise
Project Synopsis: Challenge/Opportunity
This project is with the organization CoCarting and the corporate partner is David Peter. To learn more details about this organization, please view the following link: https://www.linkedin.com/company/cocarting/

General Company Information:

The first interactive social shopping experience! Looking to shop online with your friends and family and build stronger relationships at the same time? Look no further than CoCarting by Social Shopper! Our revolutionary platform, CoCarting, allows you to create free, co-owned shopping carts that everyone can contribute to, bringing you closer together while saving time and money.

Say goodbye to the old way of online shopping, where you had to share confusing links and screenshots with your loved ones. With CoCarting, you have access to over 40 million products from thousands of well-known brands, including Amazon, Walmart, Alibaba, HP, and more, all in one place. We're the first social online shopping platform designed for people who value their relationships, so you can rest assured that your experience with us will be all about bringing you and your loved ones together.

Project Information:

We have a product that is very new to the market and requires some education for the user to understand the real benefits. We need to create better user profiles to understand our user better / customize the platform better to what they want. 

We want to achieve true product market fit. Our relaunch in November 2023 will get thousands of users onto the platform. We want to make it a place people go every day to connect with friends and family.
Project Synopsis: Activities/Actions Required
Students working on this project can expect to participate in the following tasks, to achieve corporate partner deliverables:

  • Conduct user research (surveys, analyzing platform data, building proper user profiles, etc)
  • Develop growth strategies and user aquisition strategies for the organization 
  • Market research & marketing plan: assign marketing budgets, determine best way to reach consumers (email, social media), refine SEO approach, etc
  • Better understand the platform and consumers while working with the CMO to achieve ideal marketing results and organization growth

Preferred Skills:
  • Experience with Google Analytics, SemRush SEO Tool, or other data platforms
Project Synopsis: Expected Results

Project Timeline

Touchpoints & Assignments Date Type

Initial Onboarding Information

Jan 02 2024 EST (UTC-05:00) Other

First Day of Classes & Academic Calendar

Jan 17 2024 EST (UTC-05:00) Event

Stevens Brand Guidelines

Jan 17 2024 EST (UTC-05:00) Other

Industry Capstone Program Webpage & Resources

Jan 17 2024 EST (UTC-05:00) Other

Student Pre-Kick-off Self-Assessment Form

Feb 10 2024, 23:59 PM EST (UTC-05:00) Evaluation

Student Temperature Check

Feb 23 2024, 23:59 PM EST (UTC-05:00) Evaluation

Midterm Presentation Information

Mar 18 2024 EST (UTC-05:00) Other

Midterm Presentation Submission

Apr 01 2024 EST (UTC-05:00) Action Item

Final Presentation Information

Apr 01 2024 EST (UTC-05:00) Other

Student Temperature Check

Apr 05 2024, 23:59 PM EST (UTC-05:00) Evaluation

Final Presentation Submission

May 14 2024 EST (UTC-05:00) Action Item

Student Post-Engagement Self-Assessment Form

May 14 2024, 23:59 PM EST (UTC-05:00) Evaluation

Industry Mentor Post-Engagement Team Assessment Form

May 17 2024, 23:59 PM EST (UTC-05:00) Evaluation