Project Title: MindHappy Launch Execution
MindHappy
| Details | |
|---|---|
| Project Title | MindHappy Launch Execution |
| Project Topics | Customer Service & Account Management Data Management Growth Strategy Marketing Product Design & Development Reporting, Financial Planning & Analysis Research & Development |
| Skills & Expertise | A/B Testing Brand Identity Design Business Analysis & Strategy Campaign Management Communications Community Management Content Moderation Creative Direction Data Analytics Data Extraction Data Processing Data Visualization Deep Learning Development & IT Project Management DevOps Engineering Financial Analysis & Modeling Machine Learning Market Research Public Relations Social Media Marketing |
| Project Synopsis: Challenge/Opportunity | Help a company define the target audience and customer segments and design a sales campaign to create conversions.
- Analyze target market, target needs of the market, ways to reach customer needs - Enhance business plan to capture customer needs in the next 5 years - Create website for customization so customers can choose the type of activities they want to receive eg. More crafts, more paint, more building - Develop product roadmap through feedback received for 3 months - Optimize search and brand recognition online to supplement marketing efforts - Build integrations on the site so reliance from subscription platform can be weaned - Easy to use website for customers with ability to collect data and insights that can be later utilized to bring customers desired personalized offering - Coherent brand identity through website and go to market execution For more information, visit their website: https://mindhappy.com/ |
| Project Synopsis: Activities/Actions Required | TBD
|
| Project Synopsis: Expected Results | TBD
|
Project Timeline
| Touchpoints & Assignments | Date | Type |
|---|---|---|
|
Application & Registration Information |
Dec 05 2022 | Event |
|
Application Deadline |
Jan 06 2023 | Reminder |
|
Academic Calendar for 2022-23 |
Jan 18 2023 | Reminder |
|
Looking to update your resume? |
Jan 31 2023 | Submission Required |
|
Temperature Check #1 |
Feb 24 2023 | Submission Required |
|
Midterm Presentations |
Mar 24 2023 | Event |
|
Midterm Presentation Submission |
Mar 31 2023 | Submission Required |
|
Final Presentation Submission |
May 17 2023, 12:00 PM | Submission Required |
|
Temperature Check #3 |
Submission Required | |
|
Temperature Check #2 |
Submission Required | |
|
Post Engagement Survey |
Submission Required |
Program Managers
| Name | Organization |
|---|---|
| Christina Alwell | Herbal Vineyards |
Teams
| Team Name | Project Name | Team Members |
|---|---|---|
| Mind Happy: Spring 2023 | MindHappy Launch Execution |
