Shanath Koushik Balaji Kousalya

Marketing Analyst @ Rk Engineering And Infrastructure for 5 year(s)

New Jersey

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About
My ultimate goal is to become a pivotal asset in an organization's strategy and decision-making process, driving growth and innovation through data-informed insights.
With a Bachelor's degree in Electrical and Electronics Engineering from Amrita University, Coimbatore, ranked among the top universities in India. I led impactful projects, such as developing an IoT-based smart navigation stick for the visually impaired and designing a Smart Personal Assistant (SPA) named NISA using Python, incorporating machine learning and AI technologies.  Additionally, I participated in robotics workshops, Model United Nations conferences, and community service initiatives, showcasing my commitment to personal and professional growth. 
I have three years of experience at RK Engineering and Infrastructure as a Marketing Analyst, where I've focused on notable marketing projects. Collaborating closely with clients and cross-functional teams has honed my soft skills and deepened my expertise in digital marketing and analytical tools like Google Analytics. Recognizing the value of data-driven insights, I pursued online courses in data science and machine learning, including offerings from Udemy, the University of London, and Johns Hopkins University. This journey underscored the pivotal role of data analytics and machine learning in organizational decision-making. Additionally, I explored the potential of modern technologies such as VR and AR in marketing, delving into areas like game development, graphic design, and AR app development using platforms like Unity3D and ARKit. My diversified skill set encompasses proficiency in programming languages such as Python, MySQL and C#, further enriching my capabilities in software development.
I am currently pursuing a Master's in Management Information Systems at Stevens Institute of Technology. My education and experience are at the intersection of data analysis and leadership, preparing me for the dynamic challenges of guiding organizations through data-driven transformations. By combining my experience as a Marketing Analyst with my ongoing studies, I bring a unique blend of skills that can contribute effectively to your organization's business analytics needs.  My goal transcends mere data analysis; I am dedicated to providing businesses with innovative solutions that drive success. 

Skills Dashboard
over 2 years

Of being an active member on CapSource

8

Completed Courses

0

Mentor experiences

Employment History
8/2019 - 3/2021

4/2021 - 7/2023

Education
Professional Artifacts

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Title Organization Type Managers End Date

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Title Organization Type Managers End Date
Topics of Interests
Customer Service & Account Management Data Management Entrepreneurship Growth Strategy International Affairs Marketing Operations PR & Communications Product Design & Development Public Administration Purchasing, Logistics, Supply Chain Quality Control Reporting, Financial Planning & Analysis Sales & Business Development Talent Management
Industry Expertise
Aerospace & Defense Biotech & Pharmaceuticals Construction, Repair & Maitenance Consumer Services Education Finance Government Health Care Insurance Manufacturing Media Non-Profit Public Works Retail Software & IT Sports & Entertainment Transportation & Logistics
Skills & Expertise