I want to get into marketing analysis-
I am putting down all the responsibilities of my current internship below and hoping to get a project similar to it.
• Segmented customers based on their value by implementing RFM model on Google Big Query using SQL to analyze true
customer value and increased customer retention by 20% as compared to last quarter
• Analyzed consumer behavior by tracking visitor traffic, check-out rate, churn rate, and their interactions throughout the
company website and social media using Google Analytics, and prepared ad hoc reports for respective stakeholders
• Collaborated proactively with the sales and marketing team to conduct A/B Tests and recommended engaging strategies
to elevate customer interactions and increased average session duration by 30 seconds
• Initiated idea of focusing more on loyalty program vs targeting new customers to improve repeat purchase rate by 15%
• Devised interactive marketing KPI dashboards in Tableau to provide insightful recommendations to increase sales by 10%
• Conducted regular analysis of customer feedback data from CRM system to increase their satisfaction rate by 3%