Levi Strauss & Co. is a company with a rich culture and committed to a family of iconic brands. Founded in 1853, Levi Strauss opened a wholesale dry goods business in San Francisco that became known as Levi Strauss & Co. Today, it is one of the world's largest brand-name apparel companies and a global leader in jeanswear, designing and marketing jeans, casual wear, and related accessories for men, women, and children under the Levi's, Beyond Yoga, and Levi Strauss Signature brands.