Digital technology has revolutionized the marketing landscape and employers from all sectors of business are seeking out graduates with digital marketing skills in an endeavour to facilitate this knowledge base within their organisations. Student on this programme will gain a solid foundation in marketing and get an insight into the complex and dynamic nature of digital marketing through the development of creative concepts, digital campaigns, critical analysis, and how to measure digital effectiveness. Projects from this area of study will also help to support your organisation's development and equip you for work in today’s digitally-enhanced marketing environment.